When technology extends one of our senses, a new translation of culture occurs as swiftly as the new technology is interiorized. A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses. The twentieth century encounter between alphabetic and electronic faces of culture confers on the printed word a crucial role in staying the return to “the Africa within.” Current concern with reading and spelling reform steers away from visual to auditory stress. The alphabet is an aggressive and militant absorber and